10 Best-Performing Content Types For Social Media
Social media is a powerful marketing tool. But in order to make the most of this opportunity, you need to know what types of content perform best on social media. Learn more about 10 content types and how they can help your business grow.
What are the best performing content types for social media?
There’s no doubt that social media is a powerful marketing tool. But what kind of content performs best on social media?
Here are some of the best-performing content types for social media:
10 Best-Performing Content
- Videos
Videos are extremely popular on social media, especially on platforms like Facebook and YouTube. In fact, videos are so popular that they’re often one of the most shared types of content on social media.
- Images
Images are also very popular on social media. They’re easy to consume and can be very effective at conveying a message or story.
- Infographics
Infographics are a great way to take complex information and present it in an easily digestible format. They’re perfect for sharing on social media, where users are often scrolling through their feeds quickly.
- Lists
Lists are another type of content that’s easy to consume and share on social media. They’re often used to provide helpful tips or information, and they can be very effective at driving traffic back to your website or blog.
Interactive content
Interactive content is one of the most effective types of content for social media. It allows users to engage with your brand in a fun and interactive way.
There are many different types of interactive content, but some of the most popular include quizzes, polls, surveys, and games.
Quizzes are a great way to get users engaged with your content. They can be used to test user knowledge or simply to entertain.
Polls and surveys are another great way to collect data from your audience and learn more about their preferences.
Games are an excellent way to get users interacting with your brand. They can be used to promote products or services, or simply to provide a fun and engaging experience for users.
Inspirational content
Some of the most popular and best-performing content types on social media are inspirational posts. These can be in the form of quotes, stories, or advice. People love to read and share these types of posts because they offer motivation and hope.
When creating inspirational content for social media, it’s important to keep it positive and upbeat. People are looking for something to make them feel good, so avoid anything negative or depressing. It’s also important to be genuine and authentic – people can see through fake positivity.
10 Best-Performing Content
Some ideas for creating great inspirational content include:
- Quotes from inspiring people
- Uplifting stories about overcoming adversity
- Advice from experts on achieving success
- Tips for improving your mood or outlook on life
Infographics
Infographics are one of the most popular content types on social media. They are highly shareable, visually appealing, and can communicate complex information quickly and easily.
When creating an infographic for social media, there are a few key things to keep in mind:
Make sure your infographic is visually appealing and easy to understand at a glance. Use clear and concise text, and make use of images, charts, and other visuals to break up the text and add interest.
Keep your infographic relatively short – no more than a few thousand words. People on social media have short attention spans, so you want to make sure your infographic can be read and understood quickly.
Share your infographic on social media using engaging text and images, and include a call-to-action (CTA) to encourage people to share it with their followers.
Slideshows
Slideshows are a great way to showcase a large amount of information in an easily digestible format. When used on social media, they can be a powerful tool for driving engagement and clicks.
To create a successful slideshow, start by selecting compelling images that complement your text. Make sure your text is clear and easy to read; using short bullet points or concise sentences is often best. Then, add an engaging headline and call-to-action (CTA) to encourage viewers to click through.
When promoting your slideshow on social media, be sure to use eye-catching visuals and descriptive text to pique users’ curiosity. For maximum reach, consider boosting your post with paid advertising.
10 Best-Performing Content
Videos
Video is one of the most popular content types on social media, and for good reason. People love watching videos, and they’re especially effective at driving engagement on platforms like Facebook and Instagram.
There are a few things to keep in mind when creating videos for social media. First, make sure your videos are short and to the point. People have short attention spans, so if you can tell your story in a minute or less, that’s ideal.
Second, consider using subtitles or closed captioning to make your videos more accessible. A lot of people watch videos without sound, so including subtitles will ensure that your message gets across.
Finally, don’t forget to promote your videos! Post them on your other social media channels, embed them in blog posts, and send them out in email newsletters. The more people who see your videos, the more likely you are to get engagement and conversions.
How to create great content
Creating great content for social media can seem daunting, but it doesn’t have to be! There are a few key things to keep in mind when creating content for social media that will help ensure your content is engaging and effective.
- Know your audience. It’s important to know who you’re creating content for before you even start. What are their interests? What do they like to see on social media? When you know your audience, you can create content that appeals to them and is more likely to get their attention.
- Keep it short and sweet. People on social media have short attention spans, so it’s important to make your content concise and to the point. Bullet points or lists are a great way to do this!
- Use strong visuals. People are drawn to visuals, so using images, infographics, or videos in your content is a great way to grab attention and communicate your message effectively.
- Be timely and relevant. Make sure your content is timely and relevant to what’s going on in the world or in your industry. This will help ensure people see it as valuable and worth their time.
- Encourage engagement. Ask questions, run polls, or include calls-to-action in your posts to encourage people to interact with your content. The more engaged people are with your content, the more likely they are to remember it and share it with others!
Conclusion
If you’re looking for the best-performing content types to share on social media, this list is a great place to start. From blog posts and infographics to videos and images, there’s a content type here that is sure to get your audience engaged. So what are you waiting for? Start creating some amazing content today and watch your social media following grow in no time!
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