99 key Ranking Factors To Consider Before You Do Anything Else
The list of ranking factors is changing every year, but Google’s core ranking algorithm hasn’t changed since 2000.
- Google’s Ranking Factors
- How Google Crawls Your Site
- What is Site Speed?
- There are a few things you can do to improve your site speed:
- Ranking Factors for Mobile Search
- Technical Issues with a Website (e.g. HTML errors or problems with your robots.txt file)
- How to Fix These Technical Issues
- Each of these factors can contribute to a slow loading website. To fix these technical issues, you will need to:
- Internal Linking on a Website
- There are a few things to keep in mind when internal linking:
- External Linking on a Website
- Effect of Linking Pages on Rankings and Following Links to Links
It’s no secret that SEO is one of the most important ranking factors for any website. But what are some of the other key ranking factors that you should consider before you do anything else?
- The age of your domain: This is one of the most important ranking factors, especially for new websites. The longer your domain has been around, the more likely it is to rank higher in search results.
- The quality of your content: Another important ranking factor is the quality of your content. Make sure that your content is well-written and informative, and provides value to your readers.
- Your website’s design and user experience: A third important ranking factor is your website’s design and user experience. If your website is difficult to navigate or doesn’t look good, visitors are less likely to stick around, which will hurt your rankings.
- Your website’s loading speed: A fourth factor that can impact your rankings is your website’s loading speed. If your site takes too long to load, visitors will likely get impatient and go elsewhere.
- Your backlink profile: Finally, another important factor to consider is your backlink profile. Backlinks from high-quality websites can help improve your rankings, so it’s worth working on building up a strong link profile.
Google’s Ranking Factors
Google’s ranking factors are constantly changing and evolving, so it’s important to keep up-to-date on the latest information. The most important ranking factors include:
- Keywords: Target the right keywords for your website and content to ensure that you’re being found for searches that are relevant to your business.
- Links: Quality links from other websites help Google understand what your website is about and can give your site a boost in the search results.
How Google Crawls Your Site
Google uses a web crawler, called Googlebot, to scan your website and take inventory of your pages. By doing this, they are able to determine which pages on your site are the most important and relevant. The process of Googlebot visiting your website is known as crawling.
Crawling is an important part of SEO because it allows Google to index your pages and make them appear in search results. If your pages are not being crawled by Googlebot, they will not be included in search results, which can hurt your visibility and traffic levels.
To ensure that your pages are being crawled by Googlebot, you need to make sure that your website is accessible and structured in a way that is easy for them to understand. This means using clean and well-organized code, using descriptive titles and Meta tags, and providing sitemaps.
What is Site Speed?
Site speed is one of the most important ranking factors to consider when optimizing your website. Site speed is the time it takes for a page to load, and is measured in seconds. A fast site speed will improve your search engine rankings, as well as your user experience.
There are a few things you can do to improve your site speed:
- Use a content delivery network (CDN).
- Optimize your images.
- Minimize HTTP requests.
- Use caching techniques.
- Reduce the amount of code on your pages.
Ranking Factors for Mobile Search
There are a number of different factors that can affect your ranking in mobile search results. Here are some of the key ones to keep in mind:
- Relevance – Make sure your content is relevant to the keywords you’re targeting. This is especially important for mobile searchers, who are often looking for specific information on the go.
- Mobile-Friendliness – Google favors websites that are optimized for mobile devices. Make sure your site is responsive and easy to use on a smaller screen.
- Loading Speed – A fast website is crucial for a good user experience, especially on mobile devices with slower data connections. Optimize your site’s loading speed to ensure visitors stick around.
- Local Search – If you’re targeting local customers, make sure your business is listed in relevant local directories and appears when people search for businesses like yours in their area.
- Reviews & Testimonials – Positive reviews and testimonials from happy customers can help boost your ranking in mobile search results.
Technical Issues with a Website (e.g. HTML errors or problems with your robots.txt file)
There are a number of technical issues that can affect your website’s ranking, including HTML errors and problems with your robots.txt file.
HTML errors can prevent your pages from being indexed by search engines, which will obviously have a negative impact on your rankings. To avoid this, make sure to check your code for any errors before publishing your pages.
Problems with your robots.txt file can also lead to lower rankings. This file tells search engines what they are allowed to index on your site, so if it is not configured correctly, they may not be able to find all of your content. Again, make sure to double-check this file before making any changes to ensure that you do not accidentally block any important pages from being indexed.
How to Fix These Technical Issues
If your website is loading slowly, it could be due to a number of factors, including:
-Your server response time is too slow
-Your CSS or HTML code is not minified
-You have images that are not optimised for web
Each of these factors can contribute to a slow loading website. To fix these technical issues, you will need to:
-Reduce your server response time
-Minify your CSS and HTML code
-Optimise your images for web
Internal Linking on a Website
Internal linking is one of the most important, yet often overlooked, aspects of SEO. By linking to other pages on your website, you can help search engines better understand your site’s structure and content. This in turn can help them crawl and index your site more effectively, and ultimately boost your rankings in the SERPs.
There are a few things to keep in mind when internal linking:
-Link to relevant pages: When linking to other pages on your site, make sure they’re relevant to the context of the page you’re linking from. Otherwise, it could come across as spammy to search engines.
-Use descriptive anchor text: The anchor text is the text that appears between the tags on a webpage. When adding internal links, be sure to use descriptive anchor text that accurately reflects the target page’s content. This will not only help users better understand where the link will take them, but also give search engines a better idea of what the target page is about.
-Don’t overdo it: Too many internal links on a single page can come across as spammy to search engines. Aim for a maximum of 2-3 internal links per page.
By following these guidelines, you can help improve your website’s SEO and visibility in the SERPs.
External Linking on a Website
Every website should have a strategy for external linking. This means knowing which other websites to link to in order to help improve your website’s search engine ranking. Here are some things to consider when determining who to link to:
- The quality of the website you’re linking to. Make sure the website is well-designed and has high-quality content.
- The relevancy of the website you’re linking to. Linking to a website that’s related to your own will help improve your ranking.
- The popularity of the website you’re linking to. If the website is popular, it’s likely that Google will rank it higher in search results.
Keep these factors in mind when choosing which websites to link to from your own. By carefully selecting which websites to link to, you can help improve your search engine ranking and bring more traffic to your site.
Effect of Linking Pages on Rankings and Following Links to Links
Linking pages together is an important part of on-page SEO. It not only helps with navigation but can also have an effect on your website’s ranking. When linking to other pages on your website, be sure to use relevant keywords in the anchor text. This will help Google understand what the page is about and could potentially boost your rankings.
Following links to other websites can also be beneficial. If the links are from high-quality websites, it can signal to Google that your website is also high quality. However, if you link to too many low-quality websites, it could hurt your ranking. Be selective about which links you follow and always check the quality of the website before linking to it.
When it comes to ranking factors, there is one that stands above the rest: relevance. A page that is relevant to the user’s query is more likely to rank higher than a page that is not.
There are a number of ways to make your pages more relevant. The most important is to choose the right keywords. Keywords are the terms or phrases that users type into their search engine when they are looking for something. If you can identify the keywords that people are using to find your product or service, you can use those keywords on your website and in your marketing materials to make your site more relevant to those searches.
In addition to using the right keywords, you can also improve your relevance by making sure your website’s content is well-written and informative. If your site provides useful information that answers users’ questions, they will be more likely to consider it a relevant result for their search.
Finally, you can ensure that your website is accessible and easy to use on all devices. With more and more people using their mobile devices to access the internet, it’s important to make sure your site can be viewed on a variety of screen sizes. If your site is difficult to navigate or doesn’t look good on a mobile device, users will be less likely to consider it a relevant result for their search.